aboutresume
FinLocker

FinLocker

FinLocker is a secure financial fitness tool that aggregates and analyzes a consumer's financial data to offer personalized journeys to achieve loan eligibility for a mortgage and other financial transactions.

RoleUX Research, Visual Design, UI Animation
Stats50% new user signups, +7 NPS score
← Back
Back
  • Problem Summary
  • Research
  • Hi Fidelity Designs
  • Reflections & Results

The context

Problem Summary

In today's fast-paced world, individuals seek an intuitive way to comprehend their finances, including budgets and spending habits. They aim to use this knowledge effectively in the pursuit of acquiring their ideal home. Designing information and data in a way that enables users to make informed decisions during their home-buying journey was central to this project.

  1. Current tools feature complex and burdensome designs that compel users to acquire excessive knowledge before they can act.
  2. There is currently no comprehensive platform specifically tailored for first-time homebuyers that bridges financial fitness and mortgage eligibility in one place.
Interactive home ownership journey
Interactive home ownership journey

Research

Conducted a Heuristic Evaluation to categorize issues in terms of severity and determine which items require immediate attention. The evaluation revealed several critical issues around information architecture, feedback loops, and onboarding clarity.

60%users would never use existing budgets & goals functionality, labelling it as too confusing to use.

75%people would sign up initially but would never come back to use the platform.

Before
Before
After
After

Atomic design principle

Hi Fidelity Designs

To build more coherent, hierarchical, and structured interfaces, we incorporated the principles of atomic design into our design system. Each component was built from the ground up — atoms to organisms — ensuring visual consistency across every screen.

Monthly spending graph
Monthly spending graph
Monthly spend limit
Monthly spend limit
Credit health card
Credit health card

Our favourites

Visual Balance
Visual Balance

A clean tool that captures a visual breakdown of their credit score, surfacing the factors that matter most in plain language.

The joyous feeling of buying your first home
The joyous feeling of buying your first home

This page revolutionizes the home-buying process by giving users a personalized, step-by-step path to mortgage readiness.

Reflections & Results

The redesign provided users an elevated and beautiful user experience that brought bursts of joy and enthusiasm in every interaction.

The new design profited the organization in various aspects from increased signups, increased user retention, engagement and increased visibility by winning bagging iF Design Award.

iF Design award winner 2023
iF Design award winner 2023

50%new users signups

40%increase in user engagement.

+7NPS score giving direct competition to Rocket Money, Credit Karma

If you want to dig deeper in the project and learn more about my design process in this project, feel free to schedule a call with me.